1. Who We Are

Fruition Works is a design, development, and digital services company based in the United Kingdom.
We act as the data controller for the personal information we collect through this website and in the course of providing our services.

If you have any questions about this policy or how we handle your data, please contact: info@fruition-works.com

2. Information We Collect

We may collect and process the following types of information:

• Information you provide directly:
  When you fill in forms on our website, contact us by email or phone, or sign up for updates. This may include your name, company name, email address, phone number, and any other details you choose to share.

• Automatically collected data:
  We use cookies and analytics tools (such as Google Analytics) to collect information about how visitors use our site, including IP addresses, browser type, pages visited, and referring websites. This data helps us improve website performance and user experience.

• Client and account information:
  If you are a client, we may process business contact details, billing information, and technical data necessary to deliver our services (such as hosting or email accounts).

3. How We Use Your Information

We use personal data for the following purposes:

• To respond to enquiries and provide requested information.

• To deliver and manage our services to clients.

• To maintain and improve our website and user experience.

• To send important service or administrative messages.

• To comply with legal and regulatory obligations.

We will not use your personal data for marketing purposes unless you have given explicit consent.

4. Legal Basis for Processing

We process personal data under the following lawful bases, as defined by the UK GDPR:

• Contractual necessity: to perform our obligations under a contract with you.

• Legitimate interests: to operate and improve our website and services.

• Legal obligation: to comply with tax, accounting, or other statutory duties.

• Consent: where you have explicitly agreed to certain uses (e.g., marketing or optional cookies).

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements.

• Enquiry data is typically retained for up to 12 months.

• Client and contract data may be retained for up to 7 years after the end of the relationship, in line with legal obligations.

6. Sharing Your Information

We do not sell or rent personal data.
We may share limited information with:

• Trusted service providers and subcontractors who help us operate our business (e.g., hosting, email, analytics, payment, or support systems).

• Regulators, law enforcement, or other authorities where required by law.

All third parties who process data on our behalf are bound by confidentiality and data protection obligations consistent with the UK GDPR.

7. International Transfers

Where we use third-party service providers located outside the UK (for example, US-based email or analytics tools), we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent adequacy measures.

8. Your Rights

Under the UK GDPR, you have the right to:

• Request access to the personal data we hold about you.

• Request correction or deletion of your personal data.

• Object to or restrict our processing of your data.

• Withdraw consent where processing is based on consent.

• Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us at info@fruition-works.com.

9. Cookies and Analytics

We use cookies to:

• Enable essential website functionality.

• Analyse how visitors use our website.

• Improve site performance and user experience.

You can control or delete cookies through your browser settings at any time. For detailed information about the cookies we use, please see our Cookie Policy.

10. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. These include encryption, access controls, and secure server environments.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law, regulation, or our practices. Any updates will be posted on this page with an updated effective date.